According to Digitimes, another analyst report has said the same thing, and it is based on information obtained from individuals within Apple’s supply network in Taiwan. This suggests that Apple may in fact increase the costs of its next iPhone 15 Pro range.
The introduction of a costly telescopic zoom camera by the iPhone 15 Pro Max may result in a price increase of $200 in comparison to the iPhone 14 Pro Max, which retails for $1099. On the other hand, the iPhone 15 Pro with its Apple A17 CPU might only result in a price increase of $100 in comparison to its predecessor.
Even the business’s flagship models start at $1099, while the pricing of its closest rivals Samsung and Oppo are higher. As a result, the company has some wiggle room with its customers when it comes to price increases.
Even though the top Android devices come equipped considerably better than Apple’s Pro Max range, once Apple adds a periscope-type zoom camera to the 15 Pro Max, the company will be able to charge more than Samsung does for the Samsung Galaxy S23 Ultra, which also has a folding optical zoom lens. This is because both devices have a similar feature.
Price Increase and Sales Projection for iPhone 15 Pro Max
On the other hand, if Apple were to raise the pricing of the iPhone 15 Pro along with the iPhone 15 Pro Max, it would have an effect on the sales statistics that Apple experts have been expecting up until this point. According to the most recent prediction made by a company that specializes in market research, Apple is predicted to ship 28.5 million copies of the iPhone 15 Pro Max during the year. This prediction is based on the fact that the iPhone 15 Pro Max will include a periscope with camera zoom that will be the first ever on an iPhone, as well as reduced bezels, a titanium frame, and a faster new Apple A17 chipset.
Following closely behind is the iPhone 15 Pro, which is expected to sell 20.5 million copies throughout the course of this year. That puts the iPhone 15 along with the iPhone 15 Plus, both are reported to launch with an outdated CPU and a sluggish display rate, to compete for the remaining 26 million units out of a total of 75 million fresh 2023 iPhone series devices that Apple anticipates to shift by the conclusion of the year.
This would put the share of sales of the iPhone 15 Pro along with iPhone 15 Pro Max variants at 65% of the overall iPhone 15 series mix right from the start. This would be the case if this information were accurate. This record proportion of the iPhone 15 Pro range in the mix of sales would’ve contributed much in terms of earnings and revenue if it weren’t for the expected price jump that could see Apple sell fewer iPhones than forecasted. This would have helped greatly in regard to earnings and revenue.
In addition, even though Apple managed to sell 83.5 million iPhones in the same year that the iPhone 13 made its debut, the company only managed to sell a total of 75 million of the next-generation iPhones.
It is unclear whether Apple will be able to make up for its anticipated revenue lack with the ultimately higher cost of the iPhone 15 Pro as well as 15 Pro Max. The iPhone 15 Pro Max will likely arrive later than the remainder of Apple’s 2023 criminal organization, which might lead to less exciting sales numbers.